Aegis Malaysia’s video inviting investors by putting down a BPO-rival country Philippines has become a PR nightmare. Many deemed it “racist,” “unethical,” and “worst marketing strategy.” Locals and even a foreigner have expressed strong criticisms on both content and purpose of the video.

SEE ALSO: Aegis Malaysia Issues Public Apology Over Anti-PH Video

Aegis Malaysia Video Derwin Parfan

Derwin P Parfan, a Director for Human Capital in one of the largest BPO companies in the Philippines answered Aegis Malaysia’s video point by point.

SEE ALSO: PH Embassy Wants Aegis Malaysia’s Anti-PH video Explained

Aegis Global, a BPO company with HQ in India followed the global trend by expanding its operations in the Philippines several years ago; but recently sold its PH operations to Teleperformance.

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As an employee of the BPO industry for more than a decade, I’m appalled at your recent ad showcasing Malaysia as the next BPO destination of choice. You do not have to put down the country that embraced your operations through the years just to lure new clients to your new location. It is a totally selfish and ungrateful act. Let me address your view of the Philippine’s disadvantages one by one.

1. INADEQUATE INFRASTRUCTURE – yes, it is true that the Philippines ranked 2nd lowest in Infrastructure amongst all ASEAN countries last year. However, in the recent Global Competitiveness Ranking for 2013-2014 by WEF, we ranked 59th out of 148 economies, up by 26 places from 2010. Our infrastructure is definitely getting better. How many IT parks have been built and are continuously being built just to accommodate more BPO offices?

In the recent Global Competitiveness Ranking for 2013-2014 by WEF, we ranked 59th out of 148 economies, up by 26 places from 2010. Our infrastructure is definitely getting better

2. UNFRIENDLY CLIMATE – you mentioned that we are located at the RING OF FIRE and the country is prone to natural disasters. Wherever you go in the world, force majeure will always be present. No wonder why we have BCP/DRP (Business Continuity and Disaster Recovery Plans) present in all client contracts. Maybe you failed to implement properly that is why you had to pull out. Besides, the financial losses due to natural disasters will totally fail in comparison to the huge savings in operating in the Philippines. And I’m sure you’ve heard about Filipino’s resilience during calamities. We are brave enough to heed the call of duty despite heavy rains and flooding. Need I say more?

The financial losses due to natural disasters will totally fail in comparison to the huge savings in operating in the Philippines.

3. LESS SECURITY – yes, this is generally true with the crime rates going up and all that. Who will not be worried in going to work at midnight for a graveyard shift? However, let me point out that the media has a tendency to always exaggerate and sensationalize even a very simple security concern. Our country is generally safe and we are a peace-loving nation. I normally bring clients to Greenhills Shopping Center for cheap buys but once they figured out how to go there, they will just go on their own eventually.

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4. LACK OF GOVERNMENT SUPPORT – this is partially true but don’t you get the big picture? The BPO industry is not regulated and it is somehow good because it gives freedom for BPO companies in a lot of ways. You must have heard about CCAP/BPAP and those orgs find its ways to augment the support that the government fail to give. By the way, the tax and other incentives provided by PEZA (Philippine Economic Zone Authority) to BPO companies, isn’t that supportive enough?

It is really disheartening that despite the Philippine’s competitive advantage most especially in English communication, you had to put us in a bad light and that is including your former employees, the company that bought your operations and even former clients. Don’t you think they know the risk but they are still smart enough to choose our country. Your ad seems to be saying that they are stupid.

Despite the Philippine’s competitive advantage most especially in English communication, you had to put us in a bad light and that is including your former employees, the company that bought your operations and even former clients.

I would like to make this a wake up call because there are still a lot of things to be done in the BPO industry. However, what’s really ironic is you highlighted the Philippine’s weaknesses compared to Malaysia’s strengths without focusing on your internal strengths as a company. How can you fool new clients if they only know the edge of the country but not the vendor they will support? Help me understand.

You totally lost your edge in the PH market. You quit knowing that you can no longer compete

Or maybe, you totally lost your edge in the PH market. You quit knowing that you can no longer compete. Our country doesn’t need you so thank you for walking away.

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Derwin Parfan
Derwin P Parfan

 

Derwin P. Parfan is a Director for Human Capital in one of the largest BPO companies in the Philippines and has been with the BPO industry for 11 years. He graduated in UP Diliman with a degree in Hotel and Restaurant Administration.

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