MANILA – The Philippine embassy in Kuala Lumpur Malaysia wants an explanation from Aegis Malaysia on the video it made to woo in investors by degrading the Philippines.

Via press release, the embassy said it already sent Aegis Malaysia a letter expressing its deep concern about the issue. The letter noted that it considers Malaysian companies as allies and active partners in strengthening bilateral and regional trade investment.

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The embassy also wants to know how Aegis Malaysia plans to address the issue.

Philippines vs Aegis Malaysia
The Philippine embassy in Kuala Lumpur, Malaysia isn’t staying mum on Aegis Malaysia’s Anti-PH video / NewsGraph

The embassy moreover wants to assure potential investors that that the business environment in the Philippines has remarkably improved. The recent Global Competitiveness Ranking for 2013-2014 by WEF in fact ranked the Philippines 59th out of 148 economies, up by 26 places from 2010.

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Netizens, both local and foreign expressed disappointment over the video and called it “unethical,” “racist” and “worst marketing strategy.”

Derwin Parfan, an executive from one of the largest BPO companies in the Philippines answered the video’s blow to the Philippines point by point in an article addressed to Aegis Malaysia.

“Despite the Philippine’s competitive advantage most especially in English communication, you had to put us in a bad light and that is including your former employees, the company that bought your operations and even former clients,” he wrote.

British national Malcolm Conlan expressed his disgust over the campaign.

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“I am calling on people worldwide to boycott your company. I am also demanding an apology, combined with a donation to a suitable charity which would benefit those victims of the recent natural calamities you chose to use in your disgusting advert,” he said.