MANILA – Amidst a big PR nightmare, Aegis Malaysia did what any clear thinking Business Process Outsourcing company would do – issue a public apology.
Aegis, one of the largest BPO companies in the world after releasing a video that summarizes why it thinks Malaysia is better than Philippines for investors also contacted NewsGraph to explain their side.
Danveer Bhasin, Associate Vice President for Global Marketing and Strategy of Aegis Limited sent us an email expressing “regret [on] any communication that may have inadvertently hurt any sentiments” over the publication of the video.
This was not before a huge number of netizens both Filipino and foreigners expressed distaste over the content of the video “advertisement.” Many called the video “racist,” “unethical” and “worst marketing strategy.” A BPO executive moreover answered Aegis Malaysia’s video point by point. The retort can be found here.
Earlier, the Philippine embassy in Kuala Lumpur, Malaysia expressed regret over the issue and demanded explanation on the video.
Below is Aegis Malaysia’s public apology posted on its Facebook page:
Since the acquisition of People Support in 2008, Philippines has been a catalyst for Aegis’ growth. We would like to articulate that Aegis has had a wonderful experience in the Philippines – great clients, a great leadership team and above all great employees.
We regret the upload of the recent video on Malaysia. The video was developed locally by an agency and uploaded in error and the contents were NOT approved by Aegis Corporate. We are a global company and strongly care about the broader communities in which we operate and are fully committed to both diversity and inclusion. We would like to reiterate that Aegis has had a great experience in the Philippines and this has been one of the keys to our success.
We apologize and regret any communication that may have inadvertently hurt any sentiments.
If you haven’t seen the derogatory video, watch it below: